I don’t get as many promos as I used to but when I get a great one, I still take notice and keep it. The promo I received from lifestyle photographer duo Steve and Anne Truppe of Tru Studio based in Chicago, Illinois is a perfect example.
What’s not to like about this promo? With its simple, clean yet clever origami design, it’s got style. You want to unfold it to see what’s on the inside.
I also appreciate the hand-written note and love how it tucks neatly inside the fold. Once you open the promo there’s a second fold that includes a couple temporary tattoos. What a fun and memorable idea! Even the tattoo designs seem to echo the origami folds of the paper.
Not only does it have style, but it also has substance. One side of the promo showcases a large image and the other side is a beautiful collection of images that delves deeper into the photographer’s work.
Lastly, I love that I have the option to fold it back up to a smaller size. Most promos are not designed with this intention. I’ve saved my favorite promos over the years but it can be tough to store them in a cubicle that I share with two other co-workers but this one is definitely a keeper.
What’s the mark of a successful promo to you? Would love to hear your comments.