About PhotoPolitic?

About PhotoPolitic?

PhotoPolitic

PhotoPolitic is a photographic news and services company based in Los Angeles. We like to think of ourselves as a partner to creative professionals who create and/or utilize professional photography. We’re a partner that is truly global in reach as we have alliances with important industry contacts in nearly every major market — all of whom are working together to further the careers of photographers, stylists, and the industry as a whole.

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I don’t get as many promos as I used to but when I get a great one, I still take notice and keep it. The promo I received from lifestyle photographer duo Steve and Anne Truppe of Tru Studio based in Chicago, Illinois is a perfect example.

What’s not to like about this promo? With its simple, clean yet clever origami design, it’s got style. You want to unfold it to see what’s on the inside.

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I also appreciate the hand-written note and love how it tucks neatly inside the fold. Once you open the promo there’s a second fold that includes a couple temporary tattoos. What a fun and memorable idea! Even the tattoo designs seem to echo the origami folds of the paper.

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Not only does it have style, but it also has substance. One side of the promo showcases a large image and the other side is a beautiful collection of images that delves deeper into the photographer’s work.

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Lastly, I love that I have the option to fold it back up to a smaller size. Most promos are not designed with this intention. I’ve saved my favorite promos over the years but it can be tough to store them in a cubicle that I share with two other co-workers but this one is definitely a keeper.

What’s the mark of a successful promo to you? Would love to hear your comments.

  1. What a gorgeous promotion.. tactile and visual and personal. I am a total sucker for beautiful handwriting so would have kept this one too. I have a friend gifted with beautiful handwriting….and treasure every note or birthday card I get. It’s a rare skill! I wish mine was tidier/more elegant. Maybe in my old age I’ll get round to a calligraphy course. I still do snail mail with an old fashioned fountain pen and occasionally get out my sealing wax and embosser….

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