Social Media Overload: When Enough is Enough

Mara Serdans Posted by Mara Serdans on Nov. 28, 2012

Image Credit: Jason Howie

Everyone is a social butterfly these days. Between Facebook, Twitter, Tumblr, LinkedIn, Instagram, Pinterest, etc. it’s hard to feel left out of the party.

But with all the options, it can be hard to keep up and figure out which social media outlets to consider when marketing yourself. All of these sites create buzz but can they generate strong business leads? Is that even the purpose? So what should you consider when navigating the social media scene?

Here’s a list of my Do’s & Don’ts:

DON’T be offended or expect me to accept you as my Facebook friend. Unless I’m truly your friend and/or we got to know each other during a photo shoot(s), I probably won’t accept your friend request. I like to keep things personal on FB. And besides, you’ll probably get bored of me posting about cute animals and what I ate for breakfast.

DO tell me about your blog. I like to see what you’re like “behind the scenes.” It gives me an idea of what you’ve been up to and tells me a little more about the person behind the camera. And if readers leave you comments,take the time to respond and engage in meaningful conversations.

DON’T stalk me. It most certainly doesn’t work in the real world and it won’t fly in the digital world. If you already have my work email, please continue to use that. Don’t launch a blitzkrieg and bombard me on LinkedIn, FB, Google+ to try and get a hold of me. Your message has been received. Stalking me will only get you blacklisted.

DO continue to send me promos via email and snail mail. It’s still the best way for me to learn about your latest work.

DON’T think that being a daily Tweeter or Instagramer with 100,000 followers will get you a job. Sure, you may have won the popularity contest but ultimately, it’s still your photography that needs to win me over.

DO keep it focused and know your audience. There are so many ways to engage but pick and choose your weapons wisely. The last thing you want to do is alienate your fans because you don’t have time to update your status on all fronts. Know whom you’re talking to and keep your message consistent.

Being the life of the party can be tough especially when you’re constantly faced with new technologies to promote your business and enhance your brand. Using these tools wisely can help get you noticed by art producers and creative alike. Just remember to follow the same approach when you’re entering a room full of partygoers – get to know who’s on the list, don’t stalk them from across the room, keep the conversation personal but focused and don’t get too tipsy. At the very least, you’ll make some new contacts and hopefully they’ll become more than just a fan but a client.