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Oh remember the good ole Pre-Covid days of large productions?

Natalie Faye by Natalie Faye on Aug. 9, 2020

Oh remember the good ole Pre-Covid days of large productions? We squeezed this one in only weeks before the lockdown.

Originally scheduled to shoot in Australia, the fires pushed the production to the U.S. last minute. The LA production company found me through BLVD Artists a mere week before the shoot date. They on-boarded me quickly and we hit the ground running, starting with multi-day location scouts from Malibu to Palos Verdes.

We worked around the clock that week as we counted down. The plan was to shoot 6 scenes over two days so finding the right locations was critical. We were also doing this with the backdrop of wonky weather, as the rare storm was passing through L.A.

This was Samsung’s first outdoor TV, a product which boasts extreme brightness in outdoor light. So my next challenge was lighting design. For the daytime scenes, the creative team wanted hard overhead light with visible beams that cut across the TV… while, of course, still being flattering to the talent. Also the creative team had their heart set on a cinematic night scene to end each day, so I crafted lighting setups with a separate gaffer team using continuous lighting.

On set the days moved fast. Each day started with an extensive set build as the art department erected a custom-built wall on which the TV would hang, including one very elaborate stone hearth. Each day had three separately scenes with their own complex lighting, and a long shot list of variations and plates for each.

Also we were using a foam mockup of the TV (the final TV graphic was added in post) so we were also factoring in post-production needs as we went along. This was Samsung TV's first shoot outside the studio so there was a lot of technical discussions to help prepare them for the variability of outdoor shooting.

To add a little more spice, we had 6 client & agency folks in town from South Korea so our bi-lingual producer Ben was tirelessly translating conversations back and forth. Throughout that week and on set his soft patient voice was continually in my ear with a steady narration (i think i heard him in my sleep for a few days after as well!).

We had nearly 60 people on set, many a bit sleep-deprived from the week of prep, yet everyone pulled together to problem-solve a myriad of hurdles along the way. This included a very last minute request for a MUCH LARGER water gun… which the props department magically procured on a moment’s notice despite the fact we were deep in the Malibu hills.

The shoot wrapped with a mood of celebration and hugs all around (sigh, remember those?). Glad to have made some new Korean friends and look forward to working with this team again!

Behind the Scenes


Client: Samsung

Agency: Cheil Worldwide

LA Production Co: Xology Made

South Korean Production Co: A.gain Pictures

Creative Directors: Kyung Min Kung & Hyunwoo Kim

Art Director: Hyo Myung Kim

Props: Amy Chin

Wardrobe: Lisa Bae

HMU: Ree Yoo

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©2020 Natalie Faye. All rights reserved.

More About Natalie Faye

Natalie FayeNatalie is a photographer/director/filmmaker based in Los Angeles. A natural storyteller at heart, she leverages her curiosity and sense of adventure to elevate a brand’s story and to bring people to life in front of her camera. She loves collaborating and brings a positive can-do attitude to the table. With 20 years experience in the industry, she is hands-on with every project from conceptualization through post-production. Her attention to detail assures a project's creative integrity will be maintained and expectations exceeded. Natalie’s team can provide soup to nuts production services for both still and video. Productions can be scaled for budgets of all sizes and her team is available for travel worldwide.

Originally from the South (Texas, Arkansas, Tennessee), Natalie transplanted to Southern California in her twenties and hasn’t looked back. She lives near the beach and takes adventures up and down the West Coast as often as possible.

Clients include Dakine, Disney, Johnson & Johnson, Lexus, Zales Jewelers, Auto Trader, ADP, Corsair Gaming, Nobilo Wines, Women’s Wear Daily, Yoga Journal.

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