by Andy Goodwin on April 14, 2019
The Queen series came about from a conversation I had with Robert Frolich of Filtre Studio about collaborating on a combo Photography / CGI project. I threw out the idea of photographing famous people doing mundane or ordinary tasks and suggested the queen making a midnight snack. From there the ideas started flowing, including Robert’s idea of the Queen straightening the picture above the fireplace. We’ve worked on a lot of composite campaigns together but this was the first time that I ever ventured into the world of CGI and it kind of blew my mind. It was fascinating to see how the whole room could be effected by a warm toned rug being added or that when the camera was moved sightly, the reflection in the mirrors changed!
We have a couple of other famous people that we have ideas for but it’s a huge commitment of time both in producing the shots, photographing them and then especially in creating the CGI.
It’s a lot of fun though and this campaign has already won awards with Lurzer’s Archive , Communication Arts and Creative Quarterly.
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Andy Goodwin has enough savvy and experience to know better. He knows what works, what is never going to work and what is always worth trying. Andy is passionately anchored to the idea that making great pictures is a privilege and a pleasure. His approach is efficient, while never crowding out the prospect of serendipity and he makes a point of making people, sets and situations comfortable and even fun... yes, fun.
Andy’s built a stellar photography reputation from the ground up. He knows what matters to clients and what matters to the camera. Andy Goodwin is a hands-on, heads up and ego-free professional who loves what he does. So do his clients.