Print is (Not) Dead
Doug Menuez and the Anatomy of the Printed Portfolio

Christopher Armstrong Posted by Christopher Armstrong on April 2, 2019


We've all heard the term "Print is Dead". It can refer to many different things — among those things, print ads in publications (far from being dead but far less of a a focus in the ad world that it once was) or printed portfolios for photographers.

While I don't know many photographers who still send printed books to agencies, they can still be a great tool to get noticed. Pulling out a beautifully printed book at an in-person meeting is a great way to get attention as it can showcase the craftsmanship of what you do far more effectively than a digital device ever could.

There are still a handful of photographers putting together printed books that are truly works of art and sending them out to agencies. A great example of this would be the latest book created by PhotoPolitic member Doug Menuez.

Doug Menuez is represented by Heather Elder

More About Christopher Armstrong

Christopher ArmstrongChris Armstrong started as a photographer and worked his way through film, television, advertising, and back to photography (as an agent), Chris has worked with legendary filmmakers (most notably Robert Altman); nearly all of the major production companies in L.A.; and ad agencies (including Deutsch, Publicis, and Wunderman). This experience has given Chris a well rounded (if not dysfunctional) view of the creative world which he’s more than happy to share with you.

More About Chris Armstrong