by Todd Wright on March 12, 2019
Recently my crew and I recently spent a week in Lynchburg, Tennessee. shooting for the legendary Jack Daniels distillery. We drove over 1,200 miles to visit this humble Tennessee hollow, where every year over 150 million bottles of Jack Daniels are crafted and sold around the world.
The process really hasn't changed in over 140 years.
The water used to distill this Tennessee whiskey is from a cave spring on the property that produces over 800 gallons per minute.
Sweet maple "ricks" are burned and reduced to charcoal for "mellowing" like it's always been done. Corn, rye, and malted barley, are distilled in copper stills. It's then filtered through 10-foot stacks of sugar maple charcoal, literally drop by drop.
One of the most interesting facts about Jack Daniels is that it's home county of Moore is a dry county, so no product is available for purchase at stores or restaurants, but something tells me that doesn't affect the bottom line all that much.
If you're ever near Lynchburg, Tennessee I'd recommend making a stop at the distillery. Whether you're a whiskey lover or not, it's hard to leave this place without being in awe of the legend and legacy of Jasper Newton "Jack" Daniel.
Always a wanderer and a dreamer, Todd moved from one job to another. From Line cook, Hot Dog cart vendor, Bar back to Tugboat deckhand. There are honestly too many others to even mention, but then one day, he was given a camera by his boss at the Tugboat company and everything changed. The wandering now had a purpose and the dreaming became his greatest asset.
Todd is now an advertising and editorial photographer living in Richmond, Virginia. He’s collaborated with some of advertisings’ most highly regarded agencies and creatives on work that has been featured in Communication Arts, Graphis and PDN.
And most importantly.......he’s still wandering and dreaming.