Huasos
Celebrating the Heritage and Tradition of the Chilean Huasos

Bax + Towner Posted by Bax + Towner on May 23, 2019


If you're familiar with the Gauchos of Patagonia, you may know that cowboy heritage is a rich and vibrant part of South American culture. Derived from the same etymology, Chilean Huasos share many of the same cultural roots.

While on a commercial assignment in Chile this spring we learned that the national rodeo circuit would be passing through town. Each year, Huasos from all over the country compete in a variety of events, showcasing their masterful horseriding skills to earn a spot in the finals.


With the help of our trusty fixer Juanjo @butcheson, we were greeted with warmth and generosity.

The generational heritage and tradition on display was a special thing to witness. Dressed in traditional garb (specific to each family much like Scottish tartans) fathers rode with sons and daughters, passing their skills and passion to the next generation of Huasos.

Though this was a competition, the atmosphere of camaraderie and national pride permeated the scene. Our cameras were met with enthusiastic smiles, each person visibly proud to be riding for their family.


Keeping the heritage alive. Wisdom meets youth.


We live for the adventure of traveling to other countries for work. The effort is all the more rewarding when we're invited to share in authentic cultural experiences such as this.

In the end, it's not the places, but the people that make traveling the world special.




- All images above ©2019 Bax + Towner. All rights reserved. -

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Bax + TownerBax + Towner: Two creatives, one shared vision. Clients need more bang for their buck these days - web, social, print, motion - all this content with tight deadlines and even tighter budgets. This is why Jason Bax and John Towner are a duo. Their combination of creativity and technical knowledge allows them to tackle any size project with speed and efficiency, while crafting energetic and engaging images that have become the hallmark of the Bax+Towner brand. Composed yet never contrived, they put their subjects center stage in extraordinary environments, enticing the viewer to linger. Their passion for crafting compelling images extends beyond automotive to outdoor lifestyle, fashion and tech. You’ll likely find Bax+Towner hanging out the back of a pursuit van shooting cars, trail running a 14’er with an incredible athlete, or chasing the light on a wild stretch of coastline. They believe in working with a solid team of producers, assistants, and techs who share their ideals for getting things right on set and for always sweating the details.

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