by Christopher Armstrong on Sept. 16, 2019
Behind-the-scenes (BTS) stories are the ultimate exercise in self-promotion. They challenge a photographer to take their skills they use on a daily basis making other people's products and services look great and apply it to themselves.
BTS stories might showcase the attention to detail that a photographer gives to their client or a tool to convey their own personality and confidence — both of these traits are a must when dealing with agencies and clients. The stories can also show the vast amount of time and preparation that go into producing a large shoot.
This week's BTS showcase: Weston Fuller
Weston Fuller is an award-winning photographer based in California, where he resides with his family. His Master of Fine Art (MFA) in photography from the Academy of Art University, helped him to understand photography is more about creating a photograph than taking an image. Moments can be captured, but stories are made; which help to define the people, places and things in Weston's' photographs. From conceptual images using CGI to lifestyle moments caught in camera.
Photography allows an image to be captured and created that is real and yet fictitious. Weston prefers his photography to live somewhere in between.