by Christopher Armstrong on March 11, 2019
Behind-the-scenes (BTS) stories are the ultimate exercise in self-promotion. They challenge a photographer to take their skills they use on a daily basis making other people's products and services look great and apply it to themselves.
Every week, we'll showcase one of our member's BTS stories. These stories might showcase the attention to detail that a photographer gives to their client or a tool to convey their own personality and confidence — both of these traits are a must when dealing with agencies and clients. The stories can also show the vast amount of time and preparation that go into producing a large shoot.
This week's BTS showcase: Simon Needham
Simon Needham's background in agency advertising began in London when he and his university friend James Sommerville founded the award-winning, $30M+/year grossing agency ATTIK. During his time as Chief Creative Officer at ATTIK, Simon led the agency to have world-wide prominence with offices in Los Angeles, San Francisco, New York, Leeds, London & Sydney. As a director and photographer, Simon is able to pull from his rich history of brand development, advertising and graphic design to further elevate his work. As a photographer, he captures movement and energy flawlessly, letting his subjects speak to the lens in the raw language of action and emotion. As a director, he additionally brings out a softer and more agile side; easily shooting comedy & dialogue or sleek & sexy car visuals is just part of his expertise.