by Christopher Armstrong on Aug. 15, 2020
Behind-the-scenes (BTS) stories are the ultimate exercise in self-promotion. They challenge a photographer to take their skills they use on a daily basis making other people's products and services look great and apply it to themselves.
BTS stories might showcase the attention to detail that a photographer gives to their client or a tool to convey their own personality and confidence — both of these traits are a must when dealing with agencies and clients. The stories can also show the vast amount of time and preparation that go into producing a large shoot.
This week's BTS showcase: Randal Ford
Randal Ford’s works have appeared on the cover of Time Magazine, Texas Monthly, and Communication Arts, the advertising industry’s most prestigious publication. In 2018, his works were published in the widely acclaimed book, Animal Kingdom: A Collection of Portraits which included over 150 portraits of wild animals in studio. His work has received numerous accolades including Best of Show in the International Photo Awards. In 2020, his work was featured in a 12-page article in Communication Arts. He has been commissioned to create works for global brands such as Anheuser Busch, AstraZeneca, Comcast, Frito Lay, Pepsi, Pfizer, Novartis, & Verizon. Ford is based in Austin, TX and typically shoots in NY or LA.