by Christopher Armstrong on April 8, 2019
Behind-the-scenes (BTS) stories are the ultimate exercise in self-promotion. They challenge a photographer to take their skills they use on a daily basis making other people's products and services look great and apply it to themselves.
Every week, we'll showcase one of our member's BTS stories. These stories might showcase the attention to detail that a photographer gives to their client or a tool to convey their own personality and confidence — both of these traits are a must when dealing with agencies and clients. The stories can also show the vast amount of time and preparation that go into producing a large shoot.
This week's BTS showcase: Sandro Miller
As a young teen, Sandro embraced the idea of making photographic portraits after seeing the portrait imagery of Irving Penn. He began photographing in Chicago at the age of sixteen and has since devoted his thirty-plus-years career to creating expressive images from his elegant Ukranian Village studio. With numerous award-winning commercial campaigns to his credit, Sandro is one of today's most respected commercial and fine art photographers. He has photographed many national advertising campaigns for a long alphabetical list of clients including: Adidas, Allstate Insurance, American Express, Anheuser-Busch, BMW, Champion, Coca-Cola, Dove, Gatorade, Honda, Milk, Microsoft, Miller/Coors, Motorola, Nike, Nikon, Pepsi, Pony, UPS and the US Army.