Simon’s background in agency advertising began in London when he and his university friend James Sommerville founded the award-winning, $30M+/year grossing agency ATTIK. During his time as Chief Creative Officer at ATTIK, Simon led the agency to have world-wide prominence with offices in Los Angeles, San Francisco, New York, Leeds, London & Sydney. As a director and photographer, Simon is able to pull from his rich history of brand development, advertising and graphic design to further elevate his work. As a photographer, he captures movement and energy flawlessly, letting his subjects speak to the lens in the raw language of action and emotion. As a director, he additionally brings out a softer and more agile side; easily shooting comedy & dialogue or sleek & sexy car visuals is just part of his expertise.