A photographer, cinematographer, editor and director with roots in journalism, Winokur thinks like an artist and work like a craftsman. That means providing advertising, design and corporate clients with distinctive ideas and skillful execution.
Whether it’s real people for a healthcare or life sciences campaign, models for an editorial spread, actors on a film set or wild animals for a museum, Winokur looks to express individual identity as well as capture our common humanity.
An award-winning photographer, cinematographer and director focused on stories and character, Winokur developed a documentarian’s eye while working as a photojournalist for national newspapers. Telling stories through direct, compelling and beautiful images remains a common thread and driving purpose.
Winokur’s base is The Foundry Studio, a warm, flexible 2000 sq. ft. workspace in the heart of San Francisco’s Mission District stocked with tools from vintage 4x5 cameras and antique lenses to a Dragon from Red Digital Cinema.