Heather Elder graduated from Boston University and started her career at an advertising agency on the east coast where she worked as an account person at Leonard Monhan Lubars and Kelly. It was while working on the Polaroid account that she realized her interest in commercial photography. She left the ad agency to become an agent and producer for a Boston based photographer where she used her agency background to develop her own style. 20 something years later, from her offices in San Francisco and New York, she is still representing photographers and directors, producing and recording a podcast, writing a blog and hosting a website for freelance art producers. Mostly though she is always thinking ahead.