Bil Zelman's directed oddles of advertising campaigns for clients such as Coca-Cola, Harley Davidson, Ugg Boots and The W and works hard to understand each brand inside and out before a shoot. He’s been selected for Archive's Best 200 Photographers ten years in a row and can teach you how to make spaghetti in a hotel coffee maker equally as well as he can direct a chaotic lifestyle scene. He’s also, sometimes, kind of funny.