About PhotoPolitic?

About PhotoPolitic?


PhotoPolitic is a photographic news and services company based in Los Angeles. We like to think of ourselves as a partner to creative professionals who create and/or utilize professional photography. We’re a partner that is truly global in reach as we have alliances with important industry contacts in nearly every major market — all of whom are working together to further the careers of photographers, stylists, and the industry as a whole.

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Do I even need a printed portfolio?”

I get this question a lot from both reps and photographers. While I love my iPad, the short answer is yes, if you shoot for print, you need an actual printed portfolio.

Yes we live in a hyper-digital world, and yes, unless you’re Annie Leibovitz you need an online portfolio. I always start my research on the Internet because I can easily send links to the art director instead of waiting for a book to arrive. If you’re not online, I may never see your work in the first place.

But once you pay me an in-person visit or meet me in a portfolio review, I prefer to see a quality printed book. Call me old fashion, but if I’m hiring for a print shoot, it helps to see how your photos hold up as high-resolution photographic prints. That means don’t skimp on your digital printing either. I want to see your work at it’s best, and that’s way more than 72dpi. And for whatever reason, it feels more personal to see an actual printed book. Maybe because it’s tactile.

Online portfolios, however, are a great way to share your latest work. There are plenty of portfolio apps available to suit your fancy. They’re also essential if you’re showcasing any motion work. And to be honest, I’m a sucker for iPad-optimized sites. But if we’re meeting for the first time, and you show me your portfolio on an iPad mini, you’re just selling yourself short.

What’s your take? Have you ditched your printed portfolio and gone completely digital? Have you noticed an impact for better or worse?

  1. Mara,
    Just learned about PhotoPolitic through Heather Elder’s blog and I must say Bravo! What you are doing has deep value…so thanks. Hope to meet you at the AtEdge event in November.
    I rep myself and this year alone have attended three portfolio events as well as visited 3-4 cities for individual showings. After a series of meetings in Chicago where I was using my iPad, it struck me that I was doing a disservice to myself and to the people who had so generously scheduled me into their days by reducing the (hopeful) impact of my work to a ten-inch screen.
    So I went back to the drawing board and built a magazine-style book that has gotten rave reviews across the board (and a few jobs) but more importantly has renewed my confidence in what I show the world.
    And that is priceless…

    • Mara Serdans says:

      Thanks, Max. I’m glad you find these resources valuable. That’s great to hear about your book, especially since it led to measurable results like a few jobs and positive feedback! Looking forward to meeting you in November!

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